A performance evaluation model for Iran's special economic zones through export marketing
نویسندگان
چکیده
This paper aimed to evaluate the performance of Iran's special economic export zones by considering improvement criteria companies operating in these zones. The panel data envelopment analysis was employed for evaluation from 2005 2016. Delphi method and snowball sampling were utilised obtain participation 77 experts directors three steps. research questionnaires filled out 212 representatives based survey qualitative such as zone brand image corporate marketing knowledge.
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ژورنال
عنوان ژورنال: International Journal of Procurement Management
سال: 2021
ISSN: ['1753-8440', '1753-8432']
DOI: https://doi.org/10.1504/ijpm.2021.112372